we <3 +=
We buy live personal endorsements. We are the largest advertiser in this space, we run over 4500 live ads in any given week. Our ads are designed to be part of the show, a glimpse into the life of the personality. Because our radio partners become your customers, they can speak to their listeners about you in a genuine, credible and compelling way.
In a recent study to understand the relationship between radio personalities and their listeners, over 75% responded that they “turn on the radio because they know their favorite personality is on air”. In addition half of ALL who took the survey “considered or purchased a product (or service) advertised recommended by their favorite radio personalities” 1
Ad Results knows this. We use direct response principles, integrated with live endorsements by radio personalities to achieve results for our clients.
Ad Results has created the “Live Endorsement Radio Index”. This proprietary information is based on a radio stations historical performance (previous live endorsement campaigns) live radio ad quality and overall ad-lib-a-bil-i-ty and enthusiasm of radio personalities (based on current and historical information)
The cost of the media, a radio personality’s ability to perform and a radio stations ability to meet the target goals are all important factors when taken separately… but when taken together the results are incomparable.
At the end of the day we get more traffic to your website or location, more downloads, more visits, more calls and ultimately more sales- and all this more efficiently.
1 Woodley & Movius, Parasocial Interaction Study Results: Parasocial Interaction between On-Air Radio Personalities and Listeners, USC: 2012. Print.
WE’RE LIVE ENDORSEMENT EXPERTS. Whether it’s behind the wheel, under the hood, or polishing the chrome…
We make your ad run the way it was designed to run.
If there’s an idea we don’t have,
it’s because we’re about to have it.
Marshall Williams, Russell Lindley